![]() The short video streaming app is relying on live streaming and in-feed advertisements for revenue and could tap into the mobile gaming market after the acquisition, as Bilibili has proven with mobile games being the key driver for its revenue growth. Meantime, AcFun could diversify Kuaishou’s current revenue stream. That would add to Kuaishou’s current user base. Both AcFun and its US-listed rival Bilibili tend to boast highly of its engaged community and large Generation Z user base. ![]() Through the acquisition, Kuaishou could tap into AcFun’s niche audience whose interests are in ACGN (animation, comic, game and novel). At the same time, Kuaishou claims it has around 100 million DAUs according to the recently released Mary Meeker internet trends report 2018. The acquisition comes as part of Kuaishou’s plan to solidify its market position amid the increasingly fierce competition with Toutiao’s addictive short video streaming app Douyin, whose daily active users, according to 36Kr’s source, have topped 150 million in May. Kuaishou, China’s most popular short video and live streaming app, has fully acquired the beleaguered anime streaming site AcFun, as confirmed by Kuaishou to China’s biztech media and KrASIA’s parent company 36Kr.
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